Binational Hospitality Investmet Summit

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27 DE
AGOSTO 2026

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BAJA CALIFORNIA CENTER

Marriot
Aimbridge Hospitality
Hilton
Banorte
Muchtan Consulting
Real Estate Foresight
Wyndham Hotels & Resorts
Z Capital
IGH Hotels & Resorts

¡Baja California
NEEDS THE HOSPITALITY INDUSTRY!

A strategic platform designed to unlock new investment opportunities in the hospitality sector, foster regional economic development, and raise professional standards within the industry.

This initiative aims to connect investors, developers, operators, and industry leaders to drive innovative projects that respond to the growth of tourism in Baja California, thereby strengthening its competitiveness and positioning as a key destination at both the binational and international levels.

 

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Fecha: 27 de agosto de 2026
Location: Baja California Center

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What is this event?

Hospitality Industry

Networking

Investment

A strategic forum that brings together the hospitality industry, real estate investment, and tourism development in Baja California, strengthening its ties with California.

A meeting place to forge partnerships, explore opportunities, and launch new projects in the CaliBaja region.

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Contact us

Why attend?

If you're part of the hotel industry, this forum is for you..

Hotel Chain Executives

Objective:Connect with developers and property owners interested in partnering with a well-known brand.

Key benefit:Identify opportunities to franchise, convert, or launch hotels in Baja California.

Operadores hoteleros

Objective: Find properties ready for operation.

Key benefit: Forge strategic partnerships and establish your operation in a growing region

Propietarios y brokers. Hoteles en venta

Objective: Sell, partner with, or reposition your hotel.

Key benefit: Secure one-on-one meetings with qualified buyers and brands.

Desarrolladores de Hoteles, Resorts y otros proyectos

Objective: Turn your projects into high-value assets.

Key benefit: Learn how to structure condo-hotels and connect with international brands.

Hotel Chain Executives

Objective:Connect with developers and property owners interested in partnering with a well-known brand.
Key benefit:Identify opportunities to franchise, convert, or launch hotels in Baja California.

Hotel
Operators

Objective: Find properties ready for operation.
Key benefit: Forge strategic partnerships and establish your operation in a growing region

Owners and Brokers of Hotels for Sale

Objective: Sell, partner with, or reposition your hotel.
Key benefit: Secure one-on-one meetings with qualified buyers and brands.

Developers of Hotels, Resorts, and Other Projects

Objective: Turn your projects into high-value assets.
Key benefit: Learn how to structure condo-hotels and connect with international brands.

Contact us

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What will you get out of this event?

  • Exclusive insights and real-world data on the Baja California hotel market to identify opportunities before your competition
  • Direct contact with hotel brands,operators, and investors ready to do business and form strategic partnerships
  • Proven strategies to turn your project into a high-value asset through the condo-hotel model
  • Access to specialized financing designed to boost your hotel development starting today
  • Real-world examples showing how others are already succeeding in the hotel market—and how you can too

PROGRAMA

Orden del día | 8:00 AM – 3:00 PM

Mañana
8:00 a. m. – 8:30 a. m.
Registro y recepción
Networking inicial
8:30 a. m. – 8:45 a. m.
Opening Remarks
8:45 a. m. – 9:35 a. m.
Panel 1
El mercado hotelero del corredor costero
9:35 a. m. – 10:25 a. m.
Panel 2
Oferta y Demanda Binacional Hotelera en la Costa de California (USA)
10:25 a. m. – 11:15 a. m.
Panel 3
Capitalizing on the Hotel Boom: Financing and Capital for New Developments
11:15 a. m. – 12:05 p. m.
Panel 4
Franchises and International Operators: How to Attract Global Brands to Baja California
TARDE
12:05 p. m. – 12:55 p. m.
Panel 5
Infrastructure, Costs, and Feasibility for New Hotel Developments
12:55 p. m. – 1:45 p. m.
Panel 6
How to Unlock the Economic Potential of the COCOTREN Corridor
1:45 p. m. – 2:00 p. m.
Mensaje de cierre
Conclusiones y llamado a la acción
2:00 p. m. – 3:00 p. m.
Comida y networking estratégico

PANELISTAS

Marriot
Aimbridge Hospitality
Hilton
Banorte
Muchtan Consulting
Real Estate Foresight
Wyndham Hotels & Resorts
Z Capital
IGH Hotels & Resorts

Panels

9:15 a. m. – 10:00 a. m.

The hotel market along the coastal corridor in Baja California

Leaders from industry associations and hotel operators in California will analyze trends in occupancy, profitability, and growth within the West Coast hotel market. They will also explore how the proximity between California and Baja California opens up new opportunities for investment and tourism development within the CaliBaja megaregion.
Luis Bustamante
Bustamante Business Center
CEO
Antonio Rico
Ashono Tijuana
President
César Rivera
Ashono Rosarito
President
To be announced!
To be announced!
Moderador
Luis Bustamante
Bustamante Business Center
CEO
Antonio Rico
Ashono Tijuana
President
Cesar Rivera
Ashono Tijuana
President
To be announced!
To be announced!
10:15 a. m. – 11:00 a. m.

02. Oferta y Demanda Binacional Hotelera en la Costa de California (USA)

Leaders from industry associations and hotel operators in California will analyze trends in occupancy, profitability, and growth in the West Coast hotel market. They will also explore how the proximity between California and Baja California opens up new opportunities for investment and tourism development within the CaliBaja megaregion.
To be announced!
To be announced!
To be announced!
To be announced!
To be announced!
To be announced!
To be announced!
To be announced!
To be announced!
To be announced!
11:30 a. m. – 12:15 p. m.

03. Capitalizing on the Hotel Boom: Financing and Capital for New Developments

Tourism growth in Baja California is driving new opportunities for hotel development, but turning these into viable projects requires solid financial structures and access to strategic capital. In this panel discussion, experts will analyze how projects are structured today, the main sources of financing, and what investors are looking for, including innovative models such as condo-hotels, branded residences, and hybrid developments.
Gabriela Gutiérrez
IMEF
President
Jose Zozayacorrea
Z Capital
CEO
Matías Muchenik
Muchtan Consulting
CEO
Artur Merino
Rio Capital by 4S Real Estate
To be announced!
Moderador
Gabriela Gutiérrez
IMEF
President
Jose Zozayacorrea
Z Capital
CEO
Matías Muchenik
Muchtan Consulting
CEO
Artur Merino
Rio Capital by 4S Real Estate
To be announced!
12:30 p. m. – 1:15 p. m.

04. International Franchises and Operators: How to Attract Global Brands to Baja California

International hotel brands are key to the development of new tourist destinations. In this panel discussion, leaders from global brands and operators will share how they evaluate new markets, what they look for in a developer, and what conditions are necessary for expansion into emerging destinations such as Baja California. They will also discuss the trends that are transforming the hospitality industry.

Miguel Badiola
Secretary of Tourism of Baja California
Luis Sánchez
Aimbridge Hospitality
Roberto Scharrer
Wyndham Hotels & Resorts
Manuel Valenzuela
Marriott
Development Manager
Oscar Chávez
IHG Hotels & Resorts
Moderador
Miguel Badiola
Secretary of Tourism of Baja California
Luis Sánchez
Aimbridge Hospitality
Roberto Scharrer
Wyndham Hotels & Resorts
Manuel Valenzuela
Marriott
Development Manager
Oscar Chávez
IHG Hotels & Resorts
3:00 p. m. – 3:45 p. m.

05. Infrastructure, Costs, and Feasibility for New Hotel Developments

Hotel development in Baja California requires more than just demand and capital: it depends on infrastructure, urban planning, and technical feasibility. In this panel, experts will analyze construction costs, permitting processes, and the conditions necessary to turn hotel projects into viable developments within the region’s urban and regulatory framework.
Cristina Hermosillo
Grupo Hermosillo
To be announced!
To be announced!
To be announced!
To be announced!
To be announced!
Cristina Hermosillo
To be announced!
To be announced!
To be announced!
To be announced!
4:00 p. m. – 4:45 p. m.

06. How to Unlock the Economic Potential of the COCOTREN Corridor

The Tijuana–Rosarito–Ensenada coastal corridor holds significant potential for tourism and investment. In this panel discussion, leaders from sectors such as medical tourism, gastronomy, and business will analyze how these drivers can boost economic development in the COCOTREN corridor and strengthen its competitiveness within the CaliBaja megaregion.
Kurt Honold
Secretary of Economy of Baja California
Atzimba Villegas
Health Tourism Association
President
To be announced!
To be announced!
To be announced!
Moderador
Kurt Honold

Secretario de Economía
de Baja California

Atzimba Villegas
Health Tourism Association
President
To be announced!
To be announced!
To be announced!
Luis Bustamante
Bustamante Business Center
CEO
Luis Bustamante
Bustamante Business Center
CEO
Luis Bustamante
Bustamante Business Center
CEO
Luis Bustamante
Bustamante Business Center
CEO
Luis Bustamante
Bustamante Business Center
CEO

VENUE

Location:
Baja California Center

Address:
Carretera Escénica Tijuana – Ensenada Ejido No.1029 Mazatlan, 22710 Playas de Rosarito, B.C.

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